RACV

Graphic Design

Background: 
Adcore Creative has produced the Community Foundation Annual Review for the last 3 years. The publication showcases the good work and donations throughout the Victorian community in partnership with RACV. The focus of the publication was personal stories and achievements.

Solution:  The review was broken into three main areas of grant: Emergency Services, Mobility and Safety and Environmental Sustainability. Colour coding highlights these areas throughout the publication. The clients brief requested a layout that was varied with the use of photography, testimonials and text detailing each personal story. In previous editions we used block colour and the RACV corporate blue gradient background, therefore to achieve a fresher, cleaner look we incorporated white space and placed photography for maximum impact.