Background: Ambidji is an Australian based independent management and engineering consulting firm that specialises in the planning, development and management of modern air transport infrastructure. Established in 1991, the organisation has provided services to government and aviation agencies in over 45 countries.

Brief: Update corporate logo and design and produce corporate brochure.

Solution: Adcore initially refreshed the organisation’s brand, updating the typeface to achieve a modern mark, while retaining the old identity. The new identity was then applied to their Corporate Brochure. With the use of carefully selected stock photography Adcore created a brochure that would stand out in a competitive, crowded marketplace. The client requested alternative colourways as the marketplace was dominated by blue, given the subject matter. Adcore transposed the existing corporate colours of maroon and gold into the imagery to achieve an Ambidji 'mood’. Accompanied by clean layouts and easy to read text, a quality and memorable document was achieved.