Building on Adcore Creative’s experience in designing for the highly competitive hotel industry, Rendezvous approached the organisation to request a rejuvenation of its corporate look. Like most international hotel groups, Rendezvous has extensive corporate guidelines. Working within these guidelines, Adcore was able to add an extra creative dimension to their promotional material. A fresh, modern approach was applied to the Rendezvous advertising, direct mail, internal collateral and general promotional material.